- Can you demonstrate that your PR spend is generating results?
- Can you identify where there is an opportunity to improve your media exposure and reputation?
- Can you quantify your success in a way that will convince your FD?
These are just some of the questions that your communications team will need to be able to answer.
You need to be able to prove the effectiveness of your communications strategy by providing hard evidence of your PR success.
Durrants Evaluate provides you with the tools you need.
Award Winning Evaluation
"Rather than using evaluation to learn lessons from one annual campaign and applying them the following year, we were able, thanks to Durrants' evaluation, to learn and apply those lessons from one press release to the next even within the same campaign. This dramatically helped the effectiveness of our communications."
Vishnee Sauntoo, Campaign Manager, No Smoking Day, AMEC Award winner
"...Using Durrants Evaluate helped us to understand which messages needed to be emphasised at different stages of a fast developing situation and also gave us rapid feedback on the results of this effort."
Patricia Sanders, Promotions and Communications, Disasters Emergency Committee, AMEC Award winner
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“We used to count mentions in the press and calculate AVE but now we have consistent data that we can track from month to month. It is much quicker and much more efficient.”
National Patient Safety Agency
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