Are your key messages getting into the media? Is your current campaign achieving its objectives? These are just some of the questions that your communications team will need to be able to answer. You need to be able prove the effectiveness of your communications strategy by providing hard evidence of your PR success. Durrants Evaluate provides you with the tools you need to do this.
Direct resources effectively
To maximise your effectiveness or that of your team, you need information instantly. Evaluate allows you to generate reports as you need them, giving you insight about campaign performance to date, allowing you to benchmark against previous activity or enabling you to react immediately in a crisis situation. With this timely information, you can direct efforts to maximise your results.
Prove your Communications team's worth
As a communications professional, you are under ever increasing pressure to prove a positive correlation between your communications activity and your media coverage. Durrants analysts can assign coverage to specific campaigns, allowing you to clearly connect activity to results. Our flexible approach allows you to focus on up to 20 key messages per campaign and track any number of campaigns simultaneously.
With volume of coverage, value of coverage, favourability, share of voice and impact reports available for you to generate instantly, you can quickly confirm whether the messages you planned for your PR campaign were communicated effectively.
Sample Volume Report
Sample Value Report
Sample Favourability Report
Sample Impact Report
Sample Share of Voice Report
We also provide monthly or "end of campaign" bespoke reports, delivered, ready to present, in PowerPoint or PDF format.
Get powerful strategic insight
Plan for future campaigns by analysing the outcomes of past projects.
The reports are easy to use and understand - all evaluation data is downloadable into formatted Excel spreadsheets for further analysis and reporting.
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“We used to count mentions in the press and calculate AVE but now we have consistent data that we can track from month to month. It is much quicker and much more efficient.”
National Patient Safety Agency
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