Metrica – PR Measurement and Analysis
Metrica enables PR’s to prove their effectiveness across the whole media spectrum.
We measures what matters, to allow you to make sound business decisions and demonstrate PR’s contribution
to the bottom line of your business.
With increasingly diverse audiences and fragmented media, it’s now more challenging than ever to measure and evaluate your
PR activities. The pressure to prove the value of PR has never been more important – especially with the growing importance
of social media.
Metrica enables you to measure and analyse your PR activity so you can improve and develop your communications strategy. Our
PR measurement is truly global and focuses on clarity, innovation and excellence, across all media channels. We work to bespoke
briefs to fully understand clients’ objectives, set metrics and KPI’s relevant to their needs and recommend the
most relevant editorial and automated analysis and reporting.
Metrica helps you to:
- Prove the contribution of PR to the success your business, including KPI and ROI metrics
- Improve your PR effectiveness by analysing your coverage across all media, understand the sentiment of these articles
and where to focus your activity on the right message to the right audience
- Develop the metrics you need to effectively measure your work
- Recognise the impact of your PR internationally and see how you compare to your competitors and others in your sector
Metrica on Social Media
Check out our blog, Measurement Matters, which was recently voted in the 20 Top PR blogs. You can also find us on Twitter,
LinkedIn, Facebook and YouTube.
> Durrants
We're different
“We used to count mentions in the press and calculate AVE but now we have consistent data that we can track from month to month. It is much quicker and much more efficient.”
National Patient Safety Agency
Contact Us
Contact us now to find out more about our unique integrated service. Click on the enquiry form or contact us on 020 7674 0200
Complete our simple enquiry form
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