Durrants Evaluation Tools
Our integrated evaluation tools allow you to conduct your own analysis enabling you to measure the impact of your campaigns and justify your PR spend.
Real time reporting allows you to stay in control of your media message and affect the outcome of your PR campaign.
Easy to use and understand our tools enable you to analyse your media coverage as your campaign takes place.
Gives you the ability to provide evidence of your PR success through analysing clip, campaign and key message favourability and share of voice benchmarking.
Integrated as part of our PR Platform the evaluation tools operate seamlessly to improve your productivity and efficiency.
Measure the success of your PR and improve your return on investment
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- On screen charts can be run immediately on analysed coverage, giving you the ability to track performance in real time.
- Evaluate key messages to determine whether you are meeting media objectives, values and specific KPIs.
- Identify which of your key messages are generating the greatest share of voice and measure coverage based on favourability to identify overall perception.
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- Benchmark the performance of your media coverage and key messages.
- Build trends by measuring favourability and share of voice over time.
- Analyse media coverage to determine favourability and share of voice compared with your competitors.
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- Set up any campaigns (product launch, annual results, event) or undertake any kind of benchmarkng project (spokesperson, competitor, brand mention) using simple-to-use but effective tools.
- Track multiple campaigns simultaneously, each with up to 20 key messages.
- Instantly create 18 online charts and reports.
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Download further information
See details of Durrants Full Evaluation Service
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“We used to count mentions in the press and calculate AVE but now we have consistent data that we can track from month to month. It is much quicker and much more efficient.”
National Patient Safety Agency
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