Durrants Evaluation Tools
Our integrated evaluation tools allow you to conduct your own analysis enabling you to measure the impact of your campaigns and justify your PR spend.
- Real time reporting allows you to stay in control of your media message and affect the outcome of your PR campaign.
- Easy to use and understand our tools enable you to analyse your media coverage as your campaign takes place.
- Gives you the ability to provide evidence of your PR success through analysing clip, campaign and key message favourability and share of voice benchmarking.
- Integrated as part of our PR Platform the evaluation tools operate seamlessly to improve your productivity and efficiency.
- Measure the success of your PR and improve your return on investment.
What’s more all this information can be all downloaded into Excel so you can add charts to presentations and conduct your
own analysis if needed
For more in–depth and bespoke analysis campaign analysis and PR measurement our sister company Metrica can help.
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We're different
“Durrants supplies us with a fast, accurate and powerful monitoring and evaluation service. The media
agenda moves much faster today and it is important to move with it. Durrants provides us with a critical service which helps
ensure that we can react immediately to breaking news, maximising our effectiveness.”
TUI
“We used to count mentions in the press and calculate AVE but now we have consistent data that we can track from month to month. It is much quicker and much more efficient.”
National Patient Safety Agency
Contact Us
Contact us now to find out more about our unique integrated service. Click on the enquiry form or contact us on 020 7674 0200
Complete our simple enquiry form
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