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Enhancing the PR workflow

Our brand new integrated PR planning, monitoring and analysis service - all the information you need in one place

Set up your own dynamic, customisable dashboard for a snapshot of your key content.
Display volume and favourability of key campaign coverage, spokespeople, share of voice, Twitter, news and blog feeds - whatever is most important to you.
Drill through to coverage and one click to detailed profiles of the media and journalists driving it.

Access to fast, accurate coverage at your fingertips across 12,000 media sources.
Understand the context of your coverage with full colour clips and key information including editorial summaries, AVE, media outlet, journalist and location of article.
Your coverage is linked directly to journalist and media outlet profiles for easy look up.

Access to the UK’s most accurate and in-depth detailed journalist and media outlet profiles.
Find critical contact information including direct lines, twitter handles and email addresses.
Invaluable intelligence such as journalist biographies, photos, beats professional and personal interests.
Journalist profiles include a list of all your coverage by the journalist with favourability of the mention.
One click to full Gorkana service for list-building, press release distribution and ready-made lists.

Flexibility to analyse your coverage yourself with a suite of evaluation tools and templated charts.
Alternatively, access a much more detailed analysis by Metrica and review your key initiatives through your dashboard or the MyMetrica portal.
Review your coverage by clip, topic/message, publication and journalist favourability for your organisation, brands, products, campaigns or competitors.
Identify relevant trends and drivers and understand and improve your influence versus your competiors

Understand what journalists are actually writing at a glance with our ‘journalist coverage analyses’ which show top terms, organisations and people written about across all coverage and your coverage.
Build relationships more easily with access to detailed journalist and media profiles directly from your coverage.
Build a better understanding of your PR initiatives and brand reputation to inform and drive your PR strategy - ability to chart your Metrica analysis within your dashboard.

Outstanding customer service tailored to your needs
- One Account Director as your main point of contact who is supported by experts in each field - media and journalist intelligence, media monitoring and analysis.
- We will ensure you are serviced by a team who understand the specifics and nuances of your sector.
Flexibility to pick and choose the services relevant to you
A fast and intuitive platform with time-saving functionality