Gorkana Insight & Analysis Team
Looks of Envy for Golden Frog
Golden Frog PR has won a brief to handle the launch of new internet-based fashion accessories company Looks of Envy.
The agency has been briefed to provide a full media launch for the new brand, as well as manage all social media activity.
The account will be led by Paula Terry, campaign manager at Golden Frog, who will report to Looks of Envy founder Sandra Cull.
Sarah Blenkinsop, MD of Golden Frog, said: "Looks of Envy marks Golden Frog's first move into jewellery. The concept of providing pre-styled 'looks' to enable busy women to stand out with accessories is a brilliant one, and we're really looking forward to spreading the word to the consumer media."