In the fast moving world of media, you need to be able to predict, plan and manage the success of your campaigns and messages. Following in-depth market research, Durrants launched Plan in 2006. Using cutting-edge technology, the Plan service combines a suite of tools specifically designed to maximise control over your messages, allowing you to gain competitive advantage.
Comprehensive and continuously updated journalist database
Ensure that your message reaches the right contacts with a database of more than 30,000 UK and Irish journalists. All contacts include key information on journalists' areas of expertise and because Plan is integrated with your monitoring, you will also be able to see any previous articles the journalist has written about your organisation.
Create unlimited custom distribution lists, which automatically update as new journalists meeting your filter criteria are added. This ensures your message consistently reaches the right people. And because all data is downloadable into formatted Excel spreadsheets, you can distribute information in the format that suits you best.
Distribute press releases quickly and efficiently
Plan allows you to define key messages, develop formatted press releases and distribute them online to the right people, simply and easily. Assess the effectiveness of your campaign strategy with instant reports of journalist interest in your press release, actual media coverage achieved as well as level of press office activity on any campaign.
In addition, a personalised Forward Features service lists the upcoming editorial opportunities in your specialist field; helping you to be sure you never miss relevant publications.
Effective and intuitive CRM system
Ensure your whole communications team is always up to date. The Plan module not only allows you to add alternative contact details and personal notes about each journalist, it also forms a comprehensive CRM system. Every contact with a specific journalist can be logged, for the entire team to see.
As a result you can create reports on all your press office activity for each campaign, either at a team or at an individual level.
From planning to delivery, Durrants gives you control.
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“The campaign achieved extensive media coverage which we have been able to track. There was a high level of interest and it generated nearly 300 articles, across a range of publications. We felt this was an extremely successful media campaign both regionally and nationally, throughout which Durrants provided invaluable support.”
Samaritans
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