Social Media

Social Media Monitoring and Evaluation Service

The impact of social media is continuing to grow with two thirds of internet users now visiting social networks* and 7 out of 10 consumers trusting opinions posted online**. This shift in communication channels and trust in consumer generated content is changing the dynamics of the PR industry.

Social media insight that enables you to engage, inspire and influence your audience.

Durrants social media monitoring and evaluation service is the most effective solution available offering a combination of automated monitoring, human analysis and authored reporting.

The difference with Durrants monitoring service is that we don't just tell you what is being said where, we put your coverage into context. This provides you with invaluable insight that will drive the success of your social media programme.

Our one-stop online solution puts you in control by presenting all of your social media coverage in one place.
Our analysts validate your coverage and identify key sources, opinion leaders and themes that you need to keep track of.
Regular measurement, evaluation and reporting of your coverage puts everything into context, enabling you to benchmark and build a successful ongoing social media programme.

Durrants social media monitoring and evaluation service lets you see what consumers really think about your brand and then act on this invaluable insight.

All your social media coverage is pulled together into one online service, providing you instant access.

Monitor the full extent of all relevant social media conversations with click through headlines taking you directly to the original post.

* Nielsen White paper: Global Faces and Networked Places March 2009
** Nielsen White paper: Trust, Value and Engagement in Advertising July 2009

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Contact us

For more information on our award winning social media solution contact us now on 020 7674 0200

Complete our simple enquiry form

Case studies and white papers

Premier Inn case study (PDF 84 KB) Betfair case study (PDF 84 KB) Social Media white paper (PDF 835 KB) Durrants Social Media (PDF 551 KB)

The Gold Standard

Durrants were proud to accept three awards at the AMEC Communications Effectiveness Awards. Durrants were awarded:

Gold for Best Use of Communication Measurement - Business-to-Consumer (Betfair)
Gold for Best Use of Social Media Meaurement
(Premier Inn)
Bronze for Best Use of Social Media Measurement (Betfair)

"Durrants approach of an online dashboard supplemented by human analysis of consumer posts allows us to cut through the noise to identify the real issues and assist us in refining our marketing messages."

Robin Marks, Head of Marketing & Communications at Betfair